The importance of Digital Marketing today

For a company to gain visibility on the web, it is important to invest in Digital Marketing strategies, a more affordable method that allows to obtain the same results as a large advertising advertisement. With this tool, your website can become one of the first in Google's organic (or free) ranking can make more people come to know your company.

However, first of all it is necessary to segment your target audience. Defining the personas for your product or service makes the job much more assertive. Buyer personas, or just personas, are characters that are created by marketers to identify profiles of buyers that must be reached in digital marketing strategies. Definition of age group, gender, personal tastes, possible keywords, location and several other definitions can give more strength to each ad, article and publication that will be made. This evaluation, which involves a lot of research and capturing the briefing with the client, will certainly help a lot the activities that a marketing professional will perform for your company or project.

For one of the co-founders of the 380 Volts agency, Lucas Allex, "The digital world allows access to information quickly and objectively. Just search for" pain in the neck "on Google, for example, to find more than 3.7 million people. results in 0.57 seconds. With this huge flow of results, it is important for the patient to find relevant information and also find out where to find guidance and appropriate medical treatment. So, before you start planning a strategy to establish your work on the internet, it's important that you understand your audience. 380 Volts Agency researches, analyzes, evaluates and builds all of your planning based on the profile of your target audience. From the moment we understand who your audience is, we effectively build a organic access content (through a search engine,like Google) so that your future patient has access to information in an appropriate way and understands the importance of consulting with a specialist, "concludes".

According to data from McKinsey, which is the leader of the Center of Excellence in Digital Marketing in Latin America, Brazil still has 80% of the companies in the initial stage in Digital Marketing, 23% of which are beginners and 57% are emerging. Also according to the survey, Brazil is the country in Latin America with the largest investment in digital marketing (24.4% of the total media, against 43.5% of the global average).  

Digital Marketing seeks, in addition to attracting new customers, their loyalty. Therefore, if your desire is to make a good disclosure of your company and put yourself on the market, a Digital Marketing plan is a vital and extremely important starting point.