For a
company to gain visibility on the web, it is important to invest in Digital
Marketing strategies, a more affordable method that allows to obtain the same
results as a large advertising advertisement. With this tool, your website
can become one of the first in Google's organic (or free) ranking can make more
people come to know your company.
However, first of all it is necessary to segment your target
audience. Defining the personas for your product or service makes the job
much more assertive. Buyer personas, or just personas, are characters that
are created by marketers to identify profiles of buyers that must be reached in
digital marketing strategies. Definition of age group, gender, personal
tastes, possible keywords, location and several other definitions can give more
strength to each ad, article and publication that will be made. This
evaluation, which involves a lot of research and capturing the briefing with
the client, will certainly help a lot the activities that a marketing
professional will perform for your company or project.
For one of the co-founders of the 380 Volts agency, Lucas
Allex, "The digital world allows access to information quickly and
objectively. Just search for" pain in the neck "on Google, for
example, to find more than 3.7 million people. results in 0.57 seconds. With
this huge flow of results, it is important for the patient to find relevant
information and also find out where to find guidance and appropriate medical
treatment. So, before you start planning a strategy to establish your work on
the internet, it's important that you understand your audience. 380 Volts
Agency researches, analyzes, evaluates and builds all of your planning based on
the profile of your target audience. From the moment we understand who your
audience is, we effectively build a organic access content (through a search
engine,like Google) so that your future patient has access to information in an
appropriate way and understands the importance of consulting with a specialist,
"concludes".
According
to data from McKinsey, which is the leader of the Center of Excellence in
Digital Marketing in Latin America, Brazil still has 80% of the companies in
the initial stage in Digital Marketing, 23% of which are beginners and 57% are
emerging. Also according to the survey, Brazil is the country in Latin
America with the largest investment in digital marketing (24.4% of the total
media, against 43.5% of the global average).
Digital
Marketing seeks, in addition to attracting new customers, their loyalty. Therefore,
if your desire is to make a good disclosure of your company and put yourself on
the market, a Digital Marketing plan is a vital and extremely important
starting point.