The importance of Digital Marketing today

For a company to gain visibility on the web, it is important to invest in Digital Marketing strategies, a more affordable method that allows to obtain the same results as a large advertising advertisement. With this tool, your website can become one of the first in Google's organic (or free) ranking can make more people come to know your company.

However, first of all it is necessary to segment your target audience. Defining the personas for your product or service makes the job much more assertive. Buyer personas, or just personas, are characters that are created by marketers to identify profiles of buyers that must be reached in digital marketing strategies. Definition of age group, gender, personal tastes, possible keywords, location and several other definitions can give more strength to each ad, article and publication that will be made. This evaluation, which involves a lot of research and capturing the briefing with the client, will certainly help a lot the activities that a marketing professional will perform for your company or project.

For one of the co-founders of the 380 Volts agency, Lucas Allex, "The digital world allows access to information quickly and objectively. Just search for" pain in the neck "on Google, for example, to find more than 3.7 million people. results in 0.57 seconds. With this huge flow of results, it is important for the patient to find relevant information and also find out where to find guidance and appropriate medical treatment. So, before you start planning a strategy to establish your work on the internet, it's important that you understand your audience. 380 Volts Agency researches, analyzes, evaluates and builds all of your planning based on the profile of your target audience. From the moment we understand who your audience is, we effectively build a organic access content (through a search engine,like Google) so that your future patient has access to information in an appropriate way and understands the importance of consulting with a specialist, "concludes".

According to data from McKinsey, which is the leader of the Center of Excellence in Digital Marketing in Latin America, Brazil still has 80% of the companies in the initial stage in Digital Marketing, 23% of which are beginners and 57% are emerging. Also according to the survey, Brazil is the country in Latin America with the largest investment in digital marketing (24.4% of the total media, against 43.5% of the global average).  

Digital Marketing seeks, in addition to attracting new customers, their loyalty. Therefore, if your desire is to make a good disclosure of your company and put yourself on the market, a Digital Marketing plan is a vital and extremely important starting point. 

 

 

 

 

How to make money in real estate: 6 essential tips

 

Knowing how to make money in the real estate market requires patience and planning. This is because this scenario varies according to the law of supply and demand, in addition to depending on the consumption relationships themselves.

Thus, the objectives of buyers or families looking for residences to rent end up influencing the high-rise properties to invest, based on the size of the house or apartment, the most sought-after neighborhoods and, also, the regions on the market.

Check out our article, learn how to check these issues and learn how to make money in the real estate market. Come on!

1. Try to understand the market

The essential tip for those who want to invest in the real estate market is to know this universe, precisely to assist in making the best decisions: a good investor, for example, knows that buying real estate in times of crisis can bring great profits, considering the natural decrease in prices of apartments and houses.

For this reason, it is important to try to understand the market, observe the developing regions in your city , research about the average prices requested in the most different neighborhoods and seek information about new developments, such as major shopping malls and reforms in important highways or roads.

Keep an eye on these issues, talk with understands and don't be ashamed to get your questions answered. Be proactive and know that this first tip can make all the difference in the real estate investment business.

2. Form an investment group

A good suggestion is to bring together people who understand different subjects to form a multidisciplinary investment group. Talk to that lawyer-in-law, your husband's friend who is trained in accounting, use your architecture knowledge and complete the team with your cousin who works in the financial investment sector.

It is not necessary to have experience in the area, but to rely on goodwill and act with a common objective, that is, to seek to produce positive results in the real estate investment sector. There is a popular saying that two heads are better than one and, in this case, the more members make up this group, the greater the chances of good real estate deals being made.

3. Invest in land

Land investment is one of the best possibilities in this sector, as they are great generators of wealth. This means that, if you choose the right region, a small investment of R $ 10,000 can generate millions in your account in the future. That's right!

As the real estate market in Brazil experienced an important recovery this year, large construction companies started to sell more projects in the plant. Thus, buying land in neighborhoods with potential for growth or close to large shopping centers can generate a good profit in a subsequent resale, mainly for construction companies that wish to invest in large lots.

4. Assess investment in real estate at the plant

The investment in real estate in the plant is constituted by a certain risk, precisely because there is a possibility that the enterprise will not become so attractive in the eyes of the consumer. Therefore, buying a property in the plant for a future resale or, even, for its lease, needs to be a thoughtful attitude.

In the same way that the investor must pay attention to the development of the neighborhoods of his city as a way to choose the best enterprise to invest, it is necessary to evaluate all the details of the new condominiums, houses or apartments.

If the intention is to put the property for rent when ready, it is worth analyzing the infrastructure of the region - if there are shopping centers, pharmacies and markets in the vicinity. In the case of condominium developments , also evaluate the benefits of this location for the consumer. If your purpose is to make a future sale, wait for the delivery of the keys. During this period, the search for developments increases and, with it, the price of real estate.

5. Know the importance of investing in used houses and apartments

There is a television program in which two brothers - an architect and an engineer - are looking for used properties in less than good condition in order to buy and renovate them. In the end, the duo resells the renovated houses and puts the values ​​on paper: the profit is certain, even after the expenses with the renovation are accounted for.

This same tactic can be used by real estate investors. However, it requires technical knowledge of the construction industry and, if you need to hire a professional, the costs can be even higher.

It is worth a try: look for older properties and in less-than-adequate conditions precisely because their price will be lower, plan a good renovation, and then resell or lease. Either way, the chances of getting a positive return are high!

6. Build real estate to make money

Finally, the construction of houses, kitnets, commercial establishments or even small apartments appears as an idea that requires more investment, but that, on the other hand, makes great profits possible. The purpose of this construction can be resale or lease, to guarantee a monthly income.

If your intention is to guarantee a good flow of money per month, either for retirement or for the payment of other debts, the tip is to put the built property for rent. If your goal is to guarantee a high amount and at a single time, the sale of the project appears as the most correct decision.

Therefore, investors with good savings end up choosing to build real estate. If you have that option, go ahead and don't regret it!

Knowing how to make money in the real estate market is not a simple task, but neither is it an impossible task. If you are interested in this sector, seek to understand about the market, form an investment group and understand the benefits of each type - namely, the purchase of land, old properties and developments in the plant and also the construction of houses or apartments. Evaluate the best time to invest and reap only positive fruits!

Interesting the information covered in this article, isn't it? If you have any questions, leave your comment in the post and we will respond to your request!

How do profits from real estate investments work?

The many advantages that real estate investments offer to its investors are responsible for the great popularity of this market. Between the security that these applications provide to the invested assets and the diversity of business options, the aspect that most calls the attention of those interested in making their investment in real estate is, certainly, the good potential for profitability.

Therefore, knowing how to calculate the profit of real estate investments is essential for the investor to be able to analyze his business opportunities and choose the ones that have the greatest chance of success. However, many people still have difficulty finding the profit margin for their applications and understanding the real profitability of their investments.

 

To help with this process, we will explain below how to calculate the profit of your real estate investments to facilitate the planning of applications and to leverage your business decisions. See below how the calculation of profit and profitability of properties for sale and for rent works.

 

How to calculate the profit of a property for sale?

For a property purchased for R $ 250,000.00 and sold after a period of 5 years for R $ 300,000.00, for example, the net profit of the investor will be R $ 50,000.00 - of which taxes and taxes that must be discounted, we will not consider them because they are variable values. To know the profitability of the business in percentage points, the process is also easy: just multiply the sale price by 100, and then divide by the amount paid for the property.

 

In the case analyzed, the solved calculation points out that the return on investment would be 120%. In other words, you received 20% of the property's initial value for profit, a 4% rate of return for each of the 5 years.

 

How to calculate the profit from rental real estate investments?  

The calculation of profit from real estate investments for sale is, in theory, quite simple. To find out what the net return on the application is, you must reduce the initial investment cost to purchase the property from the price at which you sold the property - or the amount you expect to negotiate.

In rental properties, calculating the profit from real estate investments may seem a little more complicated, but it is essentially the same procedure. In this case, you must consider the rental price in lieu of the sale price of the property to make the account.

 

Using the same example of a property purchased for R $ 250,000.00, let's assume that the owner obtained a lease for R $ 1,000.00 per month. By multiplying this value by 100 and dividing by the price paid in the account, we find the result of a monthly return of 0.4% per month.

 

Multiplying by 12 (the number of months in a year), we now know that the annual profitability of the business is 4.8% - more than what was perceived in the example of the sale of this property. With that, we can now calculate the return on investment.

 

We call the return period for real estate investments for lease the time necessary for the return received with the rent to offset the amount invested - that is, the profitability reaches 100%. With the rate of 4.8% profit per year, we divide 100 by this amount. As a result, we concluded that it will take more than 20 years for the rental amount to reimburse the investment cost.

In this case, it is important to remember that your profit should not be considered only on top of the return from the lease, as you still hold the value of the property itself. If you decide to sell this property after 10 years, for example, the return on the rent would not have been able to cover the investment made to acquire the property. Does this mean that the deal was unsuccessful and you lost money?

 

No. Even considering a scenario where the property price has depreciated - although the trend is for the value to remain stable or even to increase in value - your return will still be quite positive. For calculation purposes, we will consider a 10% depreciation in relation to the value of your investment.

 

In this case, you will sell the property purchased for R $ 250,000.00 for R $ 225,000.00. However, over the 10 years that you rented the space, the property was able to generate R $ 120,000.00 in monthly income for you. In this way, your business was a success, with net profit of R $ 95,000.00 - or profitability of 38% of the amount invested initially in 10 years. For this reason, rental property investments are considered long-term investments, as they have the potential to generate income for many years.

 

How to start a real estate business?

How to start a real estate business?

 

Starting a real estate business is not for the “faint of heart”. What other industry requires you to capture dozens of leads every day, knowing that you can close no more than five transactions in your first year (if you're lucky)?

By most estimates, 87% of real estate agents fail in the first five years. But for those who have what it takes, starting your own real estate business can absolutely give you the seven-digit reward of your dreams.

 

Plan like a real estate business boss

 You know the old saying about not planning, right?

 

The vast majority of real estate agents find it much easier to work in their own businesses than for others. For many new agents, the real estate sector is their second, third or even fourth career.

You loved the idea of ​​"being your own boss" while realizing that you do more than you did at your last job. But freedom has a very different meaning for an employee versus an entrepreneur.

 

1. Create your ideal personal plan

 Before setting the right financial goals for your business, you need clear financial goals for your life.

The commissions are great, but - let's face it - we all got into this business wanting something bigger and better than what we have now. Whether it's the yacht of your dreams, or the possibility to leave the office at two in the afternoon so you can pick up your kids from school. Take time to think about what your ideal life would be like.

 

Find out how much you need to set aside each month for this to happen. It is much easier to keep answering that phone when you know exactly where your profits and commissions are going .

 

 

2. Align your business plan

 Now that you've put your pen on paper to find out exactly how much your paycheck should be for the life you intend to have, it's time to talk business.

 

Start writing your business plan, paying special attention to the things that set you apart from other real estate businesses in your area. Think a little. This is where your personal and business identities can really come together to create profit-driving magic.

 

Even if you are just looking to take the administrative work out of your duties by hiring your first virtual assistant, it is essential to create this overview to keep your team inspired and to avoid repeating unproductive patterns.

 

3. Build a Consistent Marketing Plan

 In the beginning, it was all about passing CRECI, selecting your best-fit broker and building your database without looking like a “salesperson” to friends and family in your sphere of influence.

 

But stepping back and stopping as soon as the recommendations start to appear, is one of the biggest mistakes that growing real estate agents make. Whether your dream is to become the next Facebook ad guru or a Google Ads conversion master, the only thing you really need to know about marketing is that it is the only part of your business that never sleeps.

 

Train your brain how to think strategically about what's going on in your market and be ready to offer something of value to your leads, no matter where they come from.

 

 

4. Create a website

 For 44% of all property buyers in the online world , the first step they take is an online survey.

No matter how much local marketing you do, you need a web presence to attract more leads in the web universe. It can cost a little money up front, but a solid website, focused on SEO (organic reach in search engines), which allows you to integrate ads from other portals and insert leads directly into your CRM, is a crucial basis for every business successful real estate. After enabling this feature, you can start moving towards a consistent blog and social media strategy to generate more leads.

 

5. Consistent prospecting

Shiny object syndrome is a major problem in the real estate industry. But the most consistent agent always wins. So, choose your prospecting system and follow it.

 

In the early days, it is never a bad idea to optimize your historical contact base. The Atlanta-based Graham Seeby Group transformed a list of just 279 contacts into $ 90 million in home sales in just four years, that is, segmented an appropriate base for its business model.

 

 

7. Get organized

 At the end of the day, a company is a system, that is, it involves processes, inputs and outputs.

Barry Jenkins is the owner-broker of the Better Homes and Gardens Real Estate Team in the United States. He's also a guy who doesn't appreciate inefficiency. “I, due to a failure, like to make things easier. The reason my business is so successful is that it was built on the basic principle of leverage. ”

 

To bring this principle to life, Barry uses his CRM as a true lead conversion machine. It guides the relevant incentive campaigns based on the source of the lead (social networks, telephone, offline media, among others) and automates the entire transaction process.

 

8. Have good time management

 If you're like most of us - real estate agents - a big part of the dream is to have more time and energy for the things that really motivate you.

 

But most agents who propose to build a real estate business did not consider this in the plan. They end up generating a “revolving door” for team members and have to roll up their sleeves and try to overcome the operational problem of day-to-day business. But do not need be like that!

 

For automation experts like Barry, the desire to regain time for both him and his team was a key motivation. "I had to find a way to add so much value to my brokers that they wouldn't leave and, in the process, figure out a way to free up some time so I could focus on my family." That's where automation can make all the difference.

 

When you reach the point of being responsible, not only for your own success, but also for the success of your team, it is extremely important to give them every chance to win. Let automation take on some of the heavy lifting so everyone can focus on what matters most.

 

 

Did you like the tips? Share this post with a dear friend, a partner or potential partner, and win in your real estate business.

 

 

 

 

 

 

 

Know Before You Go On Your Trip Overseas

There is much that you can do to prepare for your trip abroad, depending on where you are going, how long you are staying, and your reasons for traveling.

The following suggestions and sources may be useful:

Do your homework and read as much as possible about the countries in which you plan to travel. Informing yourself about a nation’s history, culture, customs and politics will make your stay more meaningful. Such information can be found in most libraries, bookstores and tourist bureaus. Although English is spoken in many countries, it is a good idea to learn what you can of the language of the country in which you will be traveling.

Travel agents can provide brochures and tourist information about the countries that you wish to visit.

Most international airlines can supply you with travel brochures about the countries that they serve. Many countries have tourist information offices in main cities in the United States where you can obtain travel brochures and maps.

Foreign embassies or consulates in the United States can provide up-to-date information on their countries. Addresses and telephone numbers of the embassies of foreign governments are listed in the Congressional Directory, available at most public libraries. In addition to their embassies, some countries also have consulates in major U.S. cities. Look for their addresses in your local telephone directory, or find them in the publication, Foreign Consular Offices in the United States, available in many public libraries, or on the state department travel web site.

The Department of State publishes Background Notes on countries worldwide. These are brief, factual pamphlets with information on each country’s culture, history, geography, economy, government, and current political situation. The Background Notes are available for approximately 170 countries. They often include a reading list, travel notes and maps. To purchase copies, you can contact the Superintendent of Documents, U.S. Government Printing Office, Washington, D.C. 20402, or call (202) 512-1800. Select issues are also available from the Department of State’s Bureau of Public Affairs, fax-on-demand, by calling (202) 736-7720 from your fax machine or on the Department of State’s home page.

The Consular Information Program provides pertinent information for travelers. The U.S. Department of State issues fact sheets, known as Consular Information Sheets, on every country in the world. You should obtain the Department of State’s Consular Information Sheet for any country that you will visit. The sheets contain information about crime and security conditions, areas of instability, and other details pertaining to travel in a particular country.

The Department of State also issues Travel Warnings and Public Announcements. Travel Warnings are issued when the Department of State recommends deferral of travel by Americans to a country because of civil unrest, dangerous conditions, and terrorist activity and/or because the United States has no diplomatic relations with the country and cannot assist an American citizen in distress.

Public Announcements are issued as a means to disseminate information quickly about terrorist threats and other relatively short-term and/or transnational conditions, which would pose significant risks to American travelers.

Tired Of The Same Old Hotels

If you’re tired of the same old cookie cutter hotels when you travel maybe it’s time you spiced up your stays with some unique hotel ideas that will make your trip more memorable.

Make note of any interesting hotels you come across while surfing the Web or watching TV. When traveling pick up any brochures of unique accommodations you find. Many times a hotel lobby will be filled with these little brochures all arranged in a nice little display rack.

Consider staying at a Bed and Breakfast. B & Bs are becoming increasingly popular as each one provides a unique experience over any standard hotel chain. From quiet often charming rooms to great homemade food these are many times cheaper than regular hotels and motels.

Inns.com and BedandBreakfast.com are two great Web sites that can help you find the perfect Bed and Breakfast in your destination city.

If you are traveling abroad and seek a special kind of quiet try a convent or monastery for a truly unique experience. In many countries you can stay for far less than what a hotel would cost with some places only asking for a token offering. Just be prepared to give up some of the more traditional hotel amenities like TV for the peace and quiet.

If you don’t mind spending about what you would for a decent hotel check out the offerings at TabletHotels.com where you will find a unique selection of inns and hotels that have been personally rated by guests from all over the world.

If plan on traveling to one of the great parks in the United States check into staying at a nearby lodge or cabin. Many parks have on-site accommodations and of course you could always pitch a tent if you really wanted to rough it and save money.

When a friend of mine goes on vacations he looks for condos or homes for rent. This can be a great idea if you are traveling with your family as you get all the comforts of home and can save money buy cooking your own meals.

Many people will do a house swap with you as well but if you happen to live in a spot that might not be very popular with travelers it could be hard finding someone to swap with you.

Going to Europe and into backpacking? You might consider staying at a youth hostel during your continental travels. Many have a dormitory arrangement with shared baths and kitchens but they can be quite inexpensive and you get a great opportunity to meet some interesting people. Just be sure to use a little common sense if you plan on staying in a group environment.

These are just a few of the many options available to the traveler looking for a little more adventure. Keep your eyes and your mind open to new possibilities and you will be rewarded with rich memories for years to come.

Smart And Safe Travel Tips For The Business Woman

Women today travel constantly and that too all over the world. Most manage to successfully juggle a professional life with a private one. Statistics reveal that almost 50% of business travelers are women and the number continues to grow each day. Travel at short notice means being organized and ready to go. Be smart and plan well ahead.

1. Keep on tab a list of baby sitters who would be willing to pitch in, even overnight if required. Keep a small book handy in which you jot down things like what the kids eat, their schedules, important phone numbers, likes and dislikes, as well as numbers of the doctors and list of medications including known allergies.

2. Keep a travel bag always packed and ready to go. Pack a combination of clothes so that they will tide you over irrespective of the weather in your destination. Wear easy to maintain and dark colors on trips. They don’t show stains, are wrinkle free and will drape well.

3. Always eat lightly and foods that are cooked avoid raw salads and water as well as ice. It is wise to snack before a flight and also to try and sleep during flight. This way you will arrive at your destination refreshed. Be sure to drink plenty of bottled water during travel.

4. Set up a schedule to call home at time zones that work for you and your loved ones. Make it a point to get mementoes for your family members as also the baby sitter and others who pick up the slack while you are away. It shows them that you care.

5. Put safety first always place a “do not disturb sign on your hotel door and if nervous place a chair under the door knob like they do in movies. Keep your cell phone on and fully charged by you at all times and carry protection in the form of pepper spray, an alarm, or if you are trained and licensed a small weapon with its safety on. In most cities the police organize training classes for women to learn how to protect themselves and what one must do in an emergency. Try and make time to attend these.

6. Avoid dark lanes and abandoned roads. Never talk to strangers or accept food or drink from someone you don’t know. While traveling never leave food or drink unattended. Be vigilant at all times.

7. Choose a hotel with care. Choose to stay at well established hotels or small inns and B&B where the proprietors are generally family people. Always e-mail and fax details of your staying arrangements and travel plans to your home as well as office.

8. Always carry important documents, money, traveler’s checks, and passport in a money belt worn around your waist.

9. Always act confident and move around in groups there is always safety in numbers.

10. If unwell go to a state run hospital. Never to a private clinic.

11. Never travel with valuables like jewelry and always carry a small flashlight and medical kit with you.

12. For safety reasons arrange with your family to take appropriate action if you do not get in touch with them as planned.

Avoid room service and eat in the hotel dinning room. Also never reveal details of where you come from or your travel plans to anyone.

Be vigilant and smart and you will be able to travel often and safely.

Cleaning And Organizing Your Computer

It is a good idea to think of your PC as an office. It stores files, programs, pictures. This can be compared to an actual office’s files, machines and decorations. The operating system is the boss. With this image in mind, think of an office you’ve visited that was slow and inefficient. 

There were probably many different reasons for the inefficiency. This is the same with a computer. There can be many items that slow down your computer. Perhaps the one most commonly overlooked is disorganization and clutter.

Disk Cleanup:

An office can accumulate a lot of unnecessary files, machines, and decorations. This is the same with your computer. One of the best ways to keep this clutter under control is to perform a cleaning utility periodically. In Windows this cleaning utility will be called a “disk cleanup.” It removes a variety of unnecessary files depending on the options you have selected.

To perform a disk cleanup on Windows XP you can simply click on “my computer” under the start menu. Than right click on your “c drive” or “hard disk” and choose properties. Than click “disk cleanup” and follow the prompts. When selecting files to clean up, or delete, Windows will give you information to help you decide. When looking over the list of file types, you would simple click on the name of the file type and read the description placed below in the description area. This will let you know if the files can be safely deleted. To select the file group just check the box next to the group name. When finished selecting press “OK” to finish.

Now, performing a disk cleanup is not very time consuming, just a couple minutes, and it may save more time in the end by making your computer run faster. However, a disk cleanup should be run periodically rather than just once in a great while. One way to make this run periodically is to make it a scheduled task. This will allow your computer to run it automatically with intervals and time of day determined by you. Yet, you can always run it yourself periodically without creating a scheduled task.

Add or Remove Programs:

The information given above can help you get rid of some unnecessary files, but you may also need to clean out some unnecessary programs as well. This can be done using the “add or remove programs” utility in Windows. This is located in the control panel and lists all of your currently installed programs along with an option to uninstall them. It is a good idea to browse through the add or remove programs utility every once in a while just to make sure that all programs are of usefulness.

If there are programs listed that are no longer used, you can simply highlight the program and click the uninstall button. Windows will than begin the process to uninstall the program. In most cases, to finish uninstalling a program, it is wise to restart your computer. This will dump and files that are held temporarily.

The add or remove programs utility is very useful, but not all of the programs are listed up front. Programs that come pre-installed on your computer and the Windows operating system can also be uninstalled. For instance, Outlook Express is a default e-mail program that comes with the Windows XP operating system. If you do not use this e-mail program you can uninstall it. Click “add or remove windows components” found in the add or remove programs utility and simply follow the instructions.

Defragment:

Many offices contain a large number of files and programs that are valuable and cannot be thrown away. In fact, they may contain files that are not even used, but still have to be retained for some reason. Although these files must remain in the office, they need to be organized. This is why we create file folders that hold groups of files that are related. Than we store them in cabinets that are arranged in alphabetic order.

In a computer, the files that are saved are placed on the hard drive. However, they are placed according to the time that they were saved. So, if you open a word document and save the file as “file A” and than open another document and save it as “file B”, you have a “file A” placed next to “file B.” This is fine, but if you open “file A” later on and save it again, than the added information is saved next to “file B.”

When files are broken up this way it is referred to as a fragmented file. This means that the computer must find the first part of the file and then find the second part of the file to open that one word document. This can make your computer run slower. However, Windows has created a utility that is meant to rearrange files so that they are no longer fragmented but sit right next to each other.

You can run the disk defragmenter by selecting “all programs” under the start button. Next, select “accessories” and “system tools” and you will see “disk defragmenter.” In fact, this is also an alternative way to select the disk cleanup mentioned earlier. Before starting the defragmenter you can analyze your hard drive to see if Windows recommends performing the defragmenter. It will either say that you should or should not defragment at this time.

If you need to defragment your computer, simply hit the defragment button. It may take your computer a while to finish this task depending on the speed of your computer and the amount of defragmented files. It could take from about 15-30 minutes or more. However, you can still use the computer while the disk defragmenter is working.